Best Branding Agency services in Chennai

Welcome to Patternedge branding guidelines. This page is contains all you need to know about how our approach brand should be used in print and digital materials ensuring it. Creating and maintaining a distinct image, name, and identity for a product, service, company, or individual. Effective branding helps differentiate a brand from its competitors and creates a lasting impression in the minds of consumers. Here are key components and steps involved in the branding process: Clickhere

Branding and Identity

Name: Choose a memorable and meaningful name that resonates with the brand’s values and audience.

Logo: Design a unique logo that represents the brand visually.

Tagline: Create a short, catchy phrase that encapsulates the brand’s essence.

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Brand Strategy

Vision and Mission: Establish the long-term goals and the company’s mission to guide its actions.

Values: Identify the principles and beliefs that drive the brand.

Brand Visuals

Color Palette: Select colors that represent the brand’s personality and evoke the desired emotions.

Typography: Choose fonts that complement the brand’s image and are readable across various media.

Imagery: Use consistent imagery that supports the brand’s message and visual identity.

Brand Experience

Customer Service: Ensure that the brand delivers exceptional customer service that reflects its values.

Packaging: Design packaging that is appealing and aligned with the brand’s identity.

Digital Presence: Develop a cohesive online presence through a website, social media, and digital marketing.

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View Our Brand Design Showcase

Nature Gate India - Virgin coconut oil

Virgin coconut oils are the product under the Nature Gate India brand. - Patternedge provided Branding and web solutions, including offline and online digital marketing support, brand visibility, brand strategy, and branding identity. These solutions lead to an 80% increase in responses.

Zaamor Diamonds

One of the leading online jewelers in Chennai is Zaamordiamonds. Patternedge designed and built a high-quality Branding, efficient website design and their entire brand visibility, brand strategy, and branding identity. These solutions lead to an 80% increase in responses.

How we Build the Branding

Objective: To understand the client’s business, goals, and vision

  • Introduction: Brief the client about the design process and set expectations.
  • Business Understanding: Learn about the client’s business, industry, and market position.
  • Goals: Discuss the purpose of the logo (e.g., rebranding, new business) and what the client hopes to achieve.

Logo consulting

  • Company Name and Slogan: Exact text for the logo.
  • Target Audience: Demographics and psychographics of the target market.
  • Brand Values and Personality: Descriptors that define the brand (e.g., innovative, traditional).
  • Design Preferences: Preferences for colors, fonts, styles, and symbols.
  • Inspirations: Examples of logos or designs the client likes or dislikes.
  • Usage: Where the logo will be used (e.g., website, print, merchandise).
  • Competitors: Information about competitors and their branding.
  • Sketching: Create rough sketches or digital drafts of potential logo designs.
  • Concept Presentation: Present a few (typically 3-5) initial concepts to the client.
  • Iterative Design: Make adjustments and provide updated versions for review.
  • Detailed Design: Focus on details like typography, color palettes, and scalability.
  • Client Collaboration: Ensure continuous communication with the client to align the design with their vision.

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  • Final Adjustments: Make any last tweaks requested by the client.
  • Approval: Get final approval from the client.
  • Delivery: Provide the logo in various formats (e.g., vector, PNG, JPEG) along with guidelines for usage.
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