Best Branding services in Chennai
Patternedge is recognized as one of the top branding agencies in Chennai specializing in brand identity design, logo creation, brand strategy, visual guidelines, and corporate identity development. A strong brand helps businesses build trust, improve recognition, and connect emotionally with their audience. Our branding process focuses on research, positioning, visuals, and storytelling to create a consistent and memorable brand image.
We design logos, stationery, packaging, brand books, marketing materials, and digital brand assets that reflect your business purpose and personality. Whether you are launching a new brand or re-branding for growth, Patternedge helps you shape a powerful brand identity that aligns with your vision and market needs.
Branding and Identity
Name: Choose a memorable and meaningful name that resonates with the brand’s values and audience.
Logo: Design a unique logo that represents the brand visually.
Tagline: Create a short, catchy phrase that encapsulates the brand’s essence.
Brand Strategy
Vision and Mission: Establish the long-term goals and the company’s mission to guide its actions.
Values: Identify the principles and beliefs that drive the brand.
Brand Visuals
Color Palette: Select colors that represent the brand’s personality and evoke the desired emotions.
Typography: Choose fonts that complement the brand’s image and are readable across various media.
Imagery: Use consistent imagery that supports the brand’s message and visual identity.
Brand Experience
Customer Service: Ensure that the brand delivers exceptional customer service that reflects its values.
Packaging: Design packaging that is appealing and aligned with the brand’s identity.
Digital Presence: Develop a cohesive online presence through a website, social media, and digital marketing.
View Our Brand Design Showcase
Nature Gate India - Virgin coconut oil
Virgin coconut oils are the product under the Nature Gate India brand. - Patternedge provided Branding and web solutions, including offline and online digital marketing support, brand visibility, brand strategy, and branding identity. These solutions lead to an 80% increase in responses.
Zaamor Diamonds
One of the leading online jewelers in Chennai is Zaamordiamonds. Patternedge designed and built a high-quality Branding, efficient website design and their entire brand visibility, brand strategy, and branding identity. These solutions lead to an 80% increase in responses.
How we Build the Branding
Objective: To understand the client’s business, goals, and vision
- Introduction: Brief the client about the design process and set expectations.
- Business Understanding: Learn about the client’s business, industry, and market position.
- Goals: Discuss the purpose of the logo (e.g., rebranding, new business) and what the client hopes to achieve.
- Company Name and Slogan: Exact text for the logo.
- Target Audience: Demographics and psychographics of the target market.
- Brand Values and Personality: Descriptors that define the brand (e.g., innovative, traditional).
- Design Preferences: Preferences for colors, fonts, styles, and symbols.
- Inspirations: Examples of logos or designs the client likes or dislikes.
- Usage: Where the logo will be used (e.g., website, print, merchandise).
- Competitors: Information about competitors and their branding.
- Sketching: Create rough sketches or digital drafts of potential logo designs.
- Concept Presentation: Present a few (typically 3-5) initial concepts to the client.
- Iterative Design: Make adjustments and provide updated versions for review.
- Detailed Design: Focus on details like typography, color palettes, and scalability.
- Client Collaboration: Ensure continuous communication with the client to align the design with their vision.
- Final Adjustments: Make any last tweaks requested by the client.
- Approval: Get final approval from the client.
- Delivery: Provide the logo in various formats (e.g., vector, PNG, JPEG) along with guidelines for usage.